h and m ad. with black kid in green sweatshirt

i’m deeply offended and will not be working with anymore.

The Weeknd previously collaborated with H&M for its 'Spring Icons' campaign and 'THE WEEKND COLLECTION'.woke up this morning shocked and embarrassed by this photo. As such, he will no longer be working with the company. But the product will still be available on the UK site, it said.A quick check by Marketing found that the garment is still available on H&M's UK online store, even though the image with the black child has been removed.Following the news, Canadian singer The Weeknd tweeted that he was 'deeply shocked and embarrassed' by the image. It also removed the image from its channels, and the green hoodie from its global product offering. The apology comes after the Swedish retailer copped flak for the loaded term, as the monkey is often being used in racial and ethnic slurs, especially against the black community.Meanwhile, H&M also engaged a white child to model two other versions of the garment, with one featuring the phrase 'Mangrove Jungle Survival Expert' while the other showcasing jungle animal prints, Adweek reported. According to multiple media reports on news sites such as The New York Times, The Washington Post and Forbes, H&M said it was 'deeply sorry' that the picture was taken.The company added that its 'routines have not been followed properly' and it will 'thoroughly investigate' the cause of this to prevent similar mistakes from occurring in future. H&M has apologised for an image on its UK online store featuring a black child in a green hoodie, with the phrase 'Coolest Monkey in the Jungle' printed on the hoodie.

H and m ad. with black kid in green sweatshirt