Consumers obviously want to buy the right piece of software at the best possible price, but it can be hard for a consumer approaching a product with a multitude of pricing and feature options to know which product option is best for them.

Pricing through a subscription models can be hard to understand. PRODUCT COMPARISON PAGE Helping users understand product lines

Remind the Consumer why they’re taking the troubleĪ free copy of Fusion 360 was a really nice carrot to hold up at the end of a painful on-boarding road, but you still need to remember to show the consumer the carrot wherever possible, either with good use of imagery or well-written copy. Provide notifications in the UI if something changes behind the scenes (eg: if they are now permitted to download the product).

If a user took a positive action, reward them immediately. That included even in this case if the core experience was bad and could not be changed. The consumer should always know where they are in the process and what they should expect next (eg: expect an email in the next 24 hours). To accomplish this, I applied 3 high level principles. I was tasked with crafting an on-boarding experience that could convince students to push through an objectively onerous signup process. This approval process could take up to 24 hours, during which time the consumer had ample opportunities to abandon the process, or, if Autodesk was lucky, return some days later to potentially download a product. After the account was created, there is an extra approval step on the Autodesk side, after which the consumer will get an email notification that they are approved to access Student Editions of the products they’re after. In order for a consumer to access Student editions of any Autodesk product, the consumer first needed to prove they are a real student by registering an account with Autodesk using their student email address. STUDENT DOWNLOAD PAGE How to make lemonade out of, well, limes

Free fusion 360 for students